Tapestry hosted Play In The Everyday, a community play event in Lewes, in partnership with playworker and content creator Amber Ogunsanya-William (Playworkeramber). The day was packed with activities for local families, from mask making and tote bag designing to puppet shows and stilt walkers – and caught the attention of James MacCleary, then MP for Lewes, who attended with one of his children.
MacCleary, who chairs the All-Party Parliamentary Group on Early Education and Childcare, praised the event and the value of local businesses supporting play. “We need more” initiatives like it, he said, calling the day “buzzing.” Local parent Sam Beech echoed the sentiment, describing an atmosphere full of “fun, imagination and play.”
The puppet show in particular, run by local entertainers WishWorks, was a resounding success, with several of the children taking part in their performance. There were definitely some budding actors on the stage!
The event was generously supported by a host of sponsors, including YPO (family goodie bags), Wicksteed (a ‘springy horse’), the Dolly Parton Imagination Library (books for every child), and edtech publisher Twinkl, who supported activities throughout the day.
For Amber Ogunsanya-William, whose own childhood in Tower Hamlets was shaped by growing up on her father’s adventure playground, hosting the event was personal. She described it as central to her ongoing mission of “championing children’s right to play.”
The day also gave families a first glimpse of Play In The Everyday – six animated mini-films about finding play in everyday moments, whether that’s on the bus, in a queue, or while out shopping. “Everyone loved the Play In The Everyday animated films,” said Dr Helen Edwards, Tapestry co-founder, adding that the team can’t wait to share them more widely.

