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Cookie Policy

Last updated: 19th May 2026

If you would like to read our Privacy Policy, you can find it here.

Data stored on Tapestry (the application this website refers to) is covered by a completely different contract. You can access that from the security page on this website or from within your Tapestry account.

Your privacy is really important to us. With this in mind, we have written this cookie policy to explain what cookies are, how we collect them and what we use them for.

We are The Foundation Stage Forum Limited. We are registered at WaterCourt, 65 High Street, Lewes, BN7 1XG.  If you have any questions about anything in this policy please contact us by emailing customer.service@eyfs.info. Our data protection officer is called Tim Pagett and can be contacted directly by emailing dpo@eyfs.info.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work properly and provide useful information to website owners to improve your browsing experience.

How we use cookies

We use cookies to:

  • Ensure our website functions as expected.
  • Analyse website traffic and visitor behaviour to improve our services.
  • Deliver relevant advertisements tailored to your interests.

Types of cookies we use

Necessary Cookies

These cookies are required for the website to function properly, such as enabling you to navigate the site or access secure areas. These cookies cannot be turned off.

Preference Cookies

These cookies improve the performance and interface of the website but aren’t absolutely necessary.

Statistics Cookies

These cookies help us understand how visitors use our website, such as which pages are most popular. The data collected is anonymised and used for improving the website’s performance.

Marketing Cookies

These cookies track your interactions with our site to deliver advertisements relevant to you. They include tools such as Meta Pixel and Google Ads, which help us connect with users who may benefit from our services.

Third-party tools and cookies

We work with trusted third-party tools to enhance our website’s functionality and marketing efforts. These include but are not limited to:

Google Analytics

This tool collects anonymised data about website traffic and visitor behaviour, such as the pages visited and the time spent on our site. Data may be transferred outside the UK/EU under EU-approved standard contractual clauses.

Pixels

These help us to understand how visitors interact with our site and, in the case of the Meta Pixel, enable us to deliver personalised ads on Facebook, Instagram, and other Meta platforms. The data collected is pseudonymised and does not directly identify you, but you can still choose not to share this information by declining cookies when you first visit our website. For more information on the Meta Pixel, see Meta’s Privacy Policy.

Pipedrive

We use this tool to manage trial requests, giveaways, and marketing preferences. Pipedrive only collects data you, the user, willingly provide i.e. by filling in a form on our website. Pipedrive data is securely stored in AWS data centres within the EEA and complies with GDPR and other data protection standards. If Pipedrive subsequently engage sub-processors outside the EEA, they ensure that their third-party service providers are either certified under the EU-US Data Privacy Framework or signed the EU Commission’s standard contractual clauses for data transfers with them.

Klaviyo

  • Klaviyo is used to manage our mailing lists and marketing communications.
  • We use Klaviyo and Typeform (see below) webforms on our website, to capture the information that will be retained in our CRM (Pipedrive), and to record marketing preferences (Klaviyo).
  • Klaviyo is a data processor, and we control the data we input into Klaviyo. Klaviyo provides tools for compliance with GDPR, and undergoes annual third-party audits to ensure their internal controls are designed and operating in accordance with industry standards, including SOC 2 and ISO 27001. Their third-party audit reports can be downloaded directly from their self-service Trust Center.
  • Klaviyo’s data is hosted in the US. They are self-certified under the DPF (Data Privacy Framework) and comply with the data privacy principles thereunder.  To the extent and for as long as the DPF is acknowledged as a valid transfer mechanism in the relevant country/region, Personal Data originating from the EEA, UK, or Switzerland, or otherwise being subject to the GDPR shall be transferred on the basis of the DPF.  

Typeform (Web Forms)

We use Typeform to power our online forms, including our symbol request submissions. Typeform may use cookies to ensure forms function correctly and to maintain session data while you complete them. Any information submitted via our forms is handled in accordance with our Privacy Policy.

Calendly

This tool allows visitors to book demos with the Tapestry team. Some of the cookies from Calendly are necessary for security or to allow the form to function correctly. Some are statistical or marketing to help us see the number of visits a page gets or to distinguish between human users and bots.

Managing your cookie preferences

You can manage your cookies in several ways:
  • Cookie Banner: When you first visit our site, you can choose which cookies to allow or decline. We use Cookiebot for this purpose. You can change your preference or read more about each cookie by clicking on the black circle in the bottom left corner of your screen and selecting  ‘Change your consent’.
  • Browser Settings: Most browsers allow you to block or delete cookies. Check your browser’s help section for instructions.
  • Third-Party Tools: You can manage tracking preferences directly with third-party providers, such as using the Google Opt-Out Add-on or adjusting your Meta Ad Preferences.
Please note that disabling some cookies may affect your ability to use certain features of our website.

How long we store cookies

Cookies remain on your device for varying periods:

  • Session Cookies: These are temporary and are deleted when you close your browser.
  • Persistent Cookies: These remain on your device until they expire or you delete them.
  • Others: Some cookies remain on your device for days or weeks.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Please check this page regularly for updates.

Contact Us

If you have any questions about how we use cookies, you can contact us:

Using the Care Diary

Give parents a clear picture of their child’s day, from feeding and napping to accidents, incidents and medication. Log everything in one place, let parents sign off forms digitally from their own device, and use dedicated reports to spot patterns and support safeguarding.
Device showing the Care Diary modal for a child on Tapestry

Tapestry CPD

Tapestry CPD offers high-quality, flexible professional development for your team. Created in-house in collaboration with sector experts, courses cover a variety of topics from child development, to getting the most from Tapestry.

Certificates are available on completion, and everything is included as part of a Tapestry subscription.

Screenshot of Tapestry's CPD homepage, with an illustration of an educator at a laptop.

An example Reflection

The Early Years manager at Tapestry Primary School, Gabriel, has noticed issues with storing objects for loose parts play. He adds his thoughts to Tapestry as a reflection, and outlines what he hopes to achieve.

An illustration of an Early Years manager, Gabriel, adding a reflection to Tapestry.

His co-manager, Jules, thinks it would be great to get the children’s families involved, and comments on the reflection to say she’ll speak to the Head about sending out a letter to parents.

Comments from staff members on a Tapestry reflection.

Staff member Katie reports that after the letter is sent out, several parents have brought in some excellent repurposed items to use for Gabriel’s idea.

Tapestry Reflections are designed to be returned to as many times as needed – Gabriel, Katie and Jules can keep adding comments, and report on the impact once everything has come together!

Tapestry Reflections

The Reflections area of Tapestry is a structured, staff-only space for understanding the impact of your provision. You can add individual reflections to record thoughts about specific children, your practice, or even procedures within your setting. Capture notes individually or collaborate as a team to share insights, highlight strengths, and plan meaningful next steps for children and your school or setting.

Reflection talking about purchasing diverse and inclusive books for a setting, with comments from staff members agreeing and making suggestions.

Using Documents

Tapestry’s Documents feature gives you a secure, central space to store and share important files with families and staff. Whether it’s policies, forms, or helpful resources, everything is easy to organise and access when needed.

You can control who sees each document, with built-in virus scanning for added peace of mind.

Screenshot of Tapestry's Documents feature, showing the files and folders that can be used to organise documents.

Unlimited Media

Tapestry allows you to upload unlimited photos, videos, documents, and audio, making it easy to capture and share children’s learning in ways that feel natural and meaningful. Visual media helps bring observations to life, supporting understanding for all families, regardless of language or confidence with written communication.

With no limits, you can focus on what matters most – the moments themselves.

Device showing the media picker on Tapestry, showcasing the different media types you can add to Tapestry via the app.

By encouraging Family Observations

Tapestry allows relatives to add their own observations from home, helping you build a fuller picture of each child’s development. These moments offer valuable insight into a child’s interests, experiences, and achievements beyond the setting.

By involving families, you can create a more connected and meaningful view of each child’s learning.

Device showing an observation being uploaded by a family member on Tapestry.

Using Reports

With Tapestry’s Reports feature, you can choose from a range of ready-made templates or design your own using a flexible editor. This makes it easy to create reports that reflect your approach and your school or setting’s needs.

Reports can be shared with families, helping you communicate each child’s progress, development, and next steps clearly.

Screenshots of a report written on Tapestry, about a child's transition between age groups.

Using Messaging

Tapestry’s Messaging feature makes it easy to communicate directly with relatives in a secure, familiar environment. Whether it’s a quick update before the day begins or a follow-up afterwards, conversations stay clear, private, and easy to manage.

Device showing a messaging conversation with a parent on Tapestry.

Using Activities

With Tapestry’s Activities feature, staff can share ideas for learning at home, helping families stay connected to their child’s development. Activities can be simple, flexible, and easy to fit into everyday routines, making it easier for parents and carers to get involved.

Families can also respond with their own observations, supporting a more complete view of each child’s journey.

Device showing an activity linked to an observation.

Using Memos

Tapestry’s Memos feature allows staff to send messages to groups of relatives, making it easy to share announcements, reminders, and important updates in one place. Staff can even use Memos to introduce themselves to families before a child’s first day, helping everyone feel familiar and prepared ahead of the transition. Everything stays within Tapestry, helping communication remain clear, consistent, and easy to access.
Mobile device showing a Memo uploaded by a teacher, introducing himself to children and their families who are starting in his class soon.

Using Messaging

Tapestry’s Messaging feature allows you to communicate directly with individual staff members or relatives, keeping conversations private, secure, and easy to follow. It’s ideal for sharing updates, asking questions, or having more personal conversations about a child’s day.

Device showing a messaging conversation on Tapestry.

Using the Admin Toolkit

As part of Tapestry’s Admin Toolkit, you can transfer child profiles, together with their connected relatives, between Tapestry accounts. This ensures their learning journey continues smoothly, even as they move settings.

Alongside this, you can customise your account, schedule posts in advance, add unlimited staff and relatives, store unlimited data, and tailor notification settings to suit your team.

Photo of a laptop showing the modal for transferring children open.

Bring it all together

Each part of Tapestry strengthens the next. Use Memos to share reminders or keep everyone aligned for the week ahead. Follow up with Direct Messaging when a parent needs reassurance, a quick clarification, or a more personal conversation. Set Activities to extend learning beyond the classroom – whether it’s practising spellings, noticing maths in the real world, or encouraging creative thinking at home.
Laptop showing the Tapestry main login screen, surrounded by the icons for Observations, Assessments, Reflections, Care Diary, Management System, Invoicing, Activities and Memos.
Together, they keep communication clear, learning connected, and families involved in the everyday life of your classroom.

Bring it all together

Each feature on Tapestry supports the next. Observations capture the everyday moments of learning, with flags helping you highlight what matters as you go. If a child needs extra support, the Areas of Concern screen brings those flagged moments together so you can see everything in one place and from there, Reflections help you plan and record the actions you want to take.

Laptop showing the Tapestry main login screen, surrounded by the icons for Observations, Assessments, Reflections, Care Diary, Management System, Invoicing, Activities and Memos.

Together, they help you celebrate the small moments, notice emerging needs, and plan thoughtful support for every child.

Using Bespoke Frameworks

Build your own curriculum using a CSV file, ready to import into Tapestry. You can create your own areas, aspects, statements and scales, organise them into a structure that suits your setting, and assess against them in observations.

screenshot of importing a bespoke framework onto Tapestry.

Using Flags

Flags allow you to label an observation with specific points of reference, such as the EYFS areas, celebrations, or custom flags you have created. Once applied, these flags can be viewed and filtered for a specific child, or the whole setting, helping you quickly locate relevant observations.

Photo of a child with their educational practitioner, painting together in the classroom. Different Tapestry flags surround the photo, showing the areas of learning and celebrations tagged in the observation.

Using the Areas of Concern Screen

The Areas of Concern screen gives you one place to note where a child may need more support across the EYFS areas. Any observations you’ve flagged in those areas appear here automatically, making it easy to look back at what you’ve seen and what it relates to. You can also start reflections from this screen, helping you keep track of the support you’re planning, 

Screenshot of Tapestry's Areas of Concerns screen, with comments from a reflection that staff have started about a child.

Using Reflections

Use structured staff-only reflections to understand the impact of your provision. Make notes for yourself, or work as a team to share insights, highlight strengths, and plan meaningful next steps for children, or for your setting as a whole.

Reflection talking about purchasing diverse and inclusive books for a setting, with comments from staff members agreeing and making suggestions.

Using Tapestry’s Monitoring tools

Whether you’re using EYFS flags, working with specific frameworks, or building your own curriculum, Tapestry keeps everything in one place. Our monitoring screens give you a clear, holistic picture so you can celebrate strengths and plan for what comes next.

Selection of Tapestry's monitoring tools

Using Observations

Tapestry’s Observations feature allows you to capture photos, videos, notes, and audio in the moment. Add area flags and assessments, link other observations and activities, and build each child’s journal — then share updates with families with a single tap.

Device showing the observations list on Tapestry.